Frontify pricing in 2026: plans, real cost, alternatives

Frontify pricing in 2026 is quote-only: Frontify publishes no plan names, tiers or prices, and every contract is a package sized on monthly active users (MAU), the people who log in to the Frontify space at least once a month. Buyer data on Vendr puts the median Frontify contract at $42,000 a year, with reported purchases from $13,776 to $63,062 (39 purchases, page updated February 2026). Frontify is a brand management platform that combines digital asset management, brand guidelines and portals, and templates, and it is bought through a sales conversation.

All prices in USD. Vendr's Frontify page was last updated in February 2026 and read on 2026-11-05; the figures are what buyers reported paying, not prices Frontify offers. Vendr does not say how many MAU each contract covered.

For a global brand team that runs guidelines for dozens of markets, a quote sized on usage is a sensible way to buy. For a company of 4 to 20 people that wants one shared library for its brand files, the number that matters is what five people pay each month, and Frontify does not put that number in public. This guide collects the figures that are public, explains how MAU billing counts your team, and sets the reported Frontify range next to five tools a small team would also look at, Brault Growth included. The digital asset management cost guide covers the whole market, the DAM for small business guide covers how to choose at this size, and the Brandfolder pricing, Bynder pricing and Canto pricing guides cover the other quote-only DAMs. Brault's own prices are on the pricing page.

How much does Frontify cost in 2026?

Frontify does not publish a price for any plan. Its pricing page, read on 2026-11-05, has one call to action, "Book a demo", and answers the obvious question in its own FAQ: "By not displaying fixed pricing, we engage directly with customers to assess their specific needs and propose a tailored package that offers the most value."

There are no tier names on the page, no storage figures and no seat counts. The quote is built on how many people Frontify expects to log in each month, estimated from "internal industry averages, your use case, and your team structure" and reviewed every year.

Three kinds of public figure fill the gap, and they deserve different levels of trust:

1. Buyer-reported contracts. Vendr's Frontify page reports a median of $42,000 a year, a low of $13,776 and a high of $63,062, based on 39 purchases, with buyers saving 5% on average. These are the strongest numbers in public because they come from signed deals. The same page also lists estimated tiers it calls Essentials, Growth and Enterprise, starting around $1,200 a year; Frontify does not use those names on its own site, and the estimates sit below every purchase in Vendr's own data, so this guide does not rely on them.
2. Aggregator medians. CostBench reports a median of $25,600 a year from three buyer reports and labels it "indicative market pricing", not vendor pricing. Useful as a second opinion, thin as a sample.
3. Competitor claims. Stockpress's Frontify comparison page lists Frontify "from $999 per month", and BrandLife's Frontify pricing guide repeats about $999 a month while noting it is not an official list price. Neither gives a source, so treat the figure as a claim made by a competitor, not as a Frontify rate.

If you are budgeting before the first call, plan for a five-figure annual contract. Where it lands inside that range depends on the MAU range sales proposes, so the useful thing to bring to the demo is a count of who will actually log in.

How does Frontify's MAU pricing work?

Frontify's monthly active user model charges for the people who log in, not for every person invited. Frontify's help center article on MAU pricing defines a monthly active user as a logged-in user who accesses Frontify through the browser, the desktop app or the mobile app at least once in a calendar month. People who only view a portal or a guideline without logging in are not counted, and invited users who stay inactive are not billed.

What that means for the bill:

• External partners count. Frontify's FAQ states that an MAU is "anyone logging into your Frontify space as a user", and "this includes external partners". A small brand team that works with two freelancers and one agency contact who all log in pays for them in the same range as staff.
• Spikes are averaged. Usage is measured as a six-month average, so a launch month with extra logins does not trigger a retroactive charge. Frontify's help center says access is never cut off when you go above the licensed count.
• Sustained growth changes the package. If the average stays above your range, Frontify's FAQ says you have "outgrown your plan and should move to a package with a different MAU range". The account team flags it when you approach the licensed amount.

For a company of 20 that sees its own usage clearly, MAU pricing can be fairer than paying for idle seats. For a company of five, the model matters less than the floor: no MAU range published on the page goes low enough to tell a five-person team what it would pay.

What does a team of five pay each month on Frontify and the alternatives?

A team of five pays from $29 to $100 a month on the self-serve tools a small company usually compares with Frontify, and Frontify's buyer-reported contracts work out to about $1,148 to $5,255 a month. The table uses the lowest published plan that admits five people on annual billing; for the quote-only tools it shows the median buyer-reported contract divided by twelve.

USD, checked on 2026-11-05. Frontify: Vendr buyer data, 39 purchases, median $42,000 and low $13,776 a year (page updated February 2026). Brandfolder: Vendr buyer data, 53 purchases, median $24,999 a year (page updated February 2026). Air.inc Starter on air.inc/pricing ($100 a month billed annually, 200 GB, 5 users). Playbook Pro on playbook.com/pricing ($10 per member a month billed annually). Filecamp Basic on filecamp.com/pricing ($29 a month, $348 a year, unlimited users). Brault Growth on brault.app/pricing ($70 a month billed annually with 4 users and 5 TB, $4 per extra user; $85 month to month).

Storage is the column to read next. The low monthly figures buy very different libraries: Filecamp's $29 covers 20 GB and Air.inc's $100 covers 200 GB, while Playbook Pro for five reaches 6 TB and Brault Growth includes 5 TB. A brand library with product photography, campaign video and design source files outgrows 200 GB within a year.

Brault Growth is the plan built for a team. It costs $70 a month billed annually ($85 month to month) and includes 5 TB and 4 users, with each extra user at $4 a month, so five people pay $74 a month or $888 a year, and ten people pay $94 a month. Extra storage is a published $9 per terabyte per month. A solo brand manager or a freelancer does not need Growth: Pro ($12 a month billed annually, 2 TB, up to 3 users at $8 each) covers the same library for one to three people.

What does a Frontify contract include, and what costs extra?

A Frontify contract includes the platform modules the pricing page lists under its overview: digital asset management, guidelines and portals, templates, analytics, apps, a developer platform, a marketplace of extensions and integrations. The enterprise features Frontify names on the same page are single sign-on (SSO), custom permissions, localization for multi-market teams, and tools for managing multiple brands. Which of these sit in your package is part of the quote, because Frontify publishes no feature-by-plan table.

The parts a small team should price separately in the conversation are the ones that do not show up as a line on the page.

Is Frontify worth the price for a small team?

Frontify is worth its price for organizations whose main purchase is the brand itself as a living product: interactive brand guidelines that hundreds of people read, templates that keep local teams on brand, several brands and markets under one roof, and SSO with custom permissions for a large user base. In that setting MAU billing is an advantage, because occasional readers of the guidelines do not cost a seat, and the best DAM software roundup places Frontify with the enterprise platforms built for that buyer.

For a company of five whose day-to-day work is finding the right logo, sending the approved video to a partner and getting sign-off on a new banner, a large share of a Frontify contract pays for guideline and governance features a team that size opens less often. The library and portal parts of the job are on self-serve plans with public prices; the guideline product is where Frontify is strongest, and it is worth paying for when guidelines are the job.

What are the alternatives to Frontify for a small team?

The alternatives a small team usually shortlists split by what they replace. Self-serve DAMs with public prices cover the library, sharing and review parts of Frontify; none of them replaces Frontify's interactive guideline editor one to one. A dedicated roundup of Frontify alternatives will follow; these are the three a team of five most often compares on price.

Brault is a creative file management platform: one place to store, transfer, collect feedback on and manage brand assets. For the company that pays Frontify today and mainly uses it as a library and a front door for partners, this is what carries over. Brault AI Search finds files by what is in them across 50+ formats, including RAW, PSD and video. Every brandspace has a brand portal at its own address, with sign-in for members and access requests for everyone else, on every plan. Review works on the exact frame of a video or the exact spot of an image, Brault Boards track status and owner on the files themselves, and Brault Transfer (BTransfer) sends up to 250 GB per transfer on Growth with your branding on the download page. People who receive a shared link or a transfer do not need an account.

Before Brault, Pablo and I co-founded creative and advertising agencies, and the portal comes from that work: the press contact, the dealer and the freelancer all need the approved file, and none of them should need a paid seat to get it. Where Frontify keeps the edge is the guideline product itself, templates, localization and multi-brand governance. Larger companies that need SSO, a contract and a dedicated environment go to Brault Enterprise; the head-to-head with traditional DAMs is on the Brault vs DAM page.

Frequently asked questions

How much does Frontify cost in 2026?

Frontify does not publish prices in 2026. Every plan is a custom quote sized on the number of monthly active users (MAU), and the pricing page sends buyers to sales. Vendr's buyer data (39 purchases, page updated February 2026, read 2026-11-05) reports a median contract of $42,000 a year, with the lowest at $13,776 and the highest at $63,062. That is about $1,148 to $5,255 a month.

Does Frontify have a free plan or a free trial?

Frontify's pricing page lists no free plan and no self-serve trial as of 2026-11-05; the way in is to book a demo with sales. Brault, by comparison, has a permanent Free plan with 2 GB, AI search, a brand portal and Brault Transfer, and paid plans that start without a sales call.

What counts as a monthly active user on Frontify?

On Frontify, a monthly active user is anyone who logs in to the Frontify space at least once in a calendar month, through the browser, the desktop app or the mobile app. External partners such as agencies and freelancers count if they log in. People who only view a portal or guideline without logging in do not count. Frontify bills on a six-month average of MAU against the range of your package.

What does Frontify cost a team of five per month?

Frontify does not price by team size, so there is no published figure for five people. Buyer-reported contracts on Vendr run from $13,776 to $63,062 a year, about $1,148 to $5,255 a month, with a $42,000 median. On published self-serve plans, five people pay $29 a month on Filecamp Basic, $50 on Playbook Pro, $74 on Brault Growth (5 TB) and $100 on Air.inc Starter, all on annual billing, checked on 2026-11-05.

What is an affordable Frontify alternative for a small team?

For a team of 4 to 20 people, Brault Growth costs $70 a month billed annually ($85 month to month) with 5 TB and 4 users included, plus $4 per extra user, so five people pay $74 a month. It covers a shared library, AI search across 50+ formats, a brand portal, review and Brault Transfer in one plan. Frontify stays the stronger fit when interactive brand guidelines, templates and multi-brand governance are the main purchase.

Key takeaways

• Frontify publishes no prices in 2026: no plan names, no tiers, no figures. Every contract is a quote sized on monthly active users, and the route in is a demo.
• Buyer data on Vendr (39 purchases, February 2026) reports a $42,000 median a year, from $13,776 to $63,062, which is about $1,148 to $5,255 a month.
• Anyone who logs in at least once a month counts as an MAU, freelancers and agency partners included; viewers who never log in do not. Billing uses a six-month average, and the range is reviewed every year.
• A team of five pays $29 (Filecamp Basic), $50 (Playbook Pro), $74 (Brault Growth, 5 TB) or $100 (Air.inc Starter) a month on published annual plans, checked on 2026-11-05.
• Frontify is the stronger fit for interactive brand guidelines, templates and multi-brand governance. For a team of 4 to 20 that mainly needs a library, a brand portal, review and delivery, Brault Growth at $70 a month billed annually with 5 TB and 4 users included covers that work on a published price.