Frontify alternatives in 2026: what a team of five pays

Frontify alternatives are brand and asset management tools that take over one or more of the jobs Frontify bundles: brand guidelines published as a website, a library of brand files, and portals for partners. Frontify itself publishes no prices: every contract is a quote sized on monthly active users, and buyers on Vendr report a median of $42,000 a year, about $3,500 a month. On the published alternatives, a team of five pays from $29 to $225 a month in 2026, and Brault Growth, at $74 for five people with 5 TB, sits in the lower half of that range.

For a global brand team running guidelines in thirty markets, Frontify's model makes sense. For a company of 4 to 20 people, the question is narrower: which part of Frontify do you use, and what does a tool that does only that cost? This guide groups ten alternatives by the job they replace and prices each for five people. Frontify's own pricing is dissected in Frontify pricing in 2026, the market as a whole in how much DAM software costs, and the small-team buying guide in affordable DAM for small business. Brault's plans are on the pricing page.

What does a team of five pay on each Frontify alternative?

A team of five pays between $29 and $225 a month on the Frontify alternatives that publish a price, on annual billing, checked on 2026-11-11. The table uses the lowest plan that admits five people; for the quote-only tools it gives the public buyer-reported or marketplace figure instead.

All prices in USD, annual billing, checked on 2026-11-11 on each vendor's pricing page. Dash publishes $109 a month billed monthly in USD and a 10% annual discount, so the annual figure is computed. Lingo assumes all five people edit. Frontify, Brandfolder and Bynder are Vendr buyer-reported medians (February 2026) divided by twelve; Canto is its $25,000 12-month AWS Marketplace package divided by twelve.

The published tools split three ways on what they charge for. Filecamp and Dash charge a flat price with unlimited users and keep storage small. Playbook, Lingo and Air.inc charge per person or cap the head count. Brault and Pics.io charge by plan with a set of users included. That difference matters more than the headline price once freelancers and agencies join the library, which the section on MAU billing works through.

Why do small teams look for a Frontify alternative?

Small teams look for a Frontify alternative for three reasons: the price is not public, the floor is high for a team of five, and the bill counts everyone who logs in. Frontify's pricing page shows no plan names and no figures, only a demo button and an explanation of monthly active users. The lowest contract Vendr's buyer data reports is $13,776 a year, about $1,148 a month, which is several times the most expensive published tool in the table above.

None of that is a defect for the buyer Frontify is built for: a brand team that maintains guidelines for many markets, runs templates for local teams and buys through procurement. It is a mismatch for a company that wants a shared home for its logos, product photos, videos and decks, a page partners can download from, and a bill it can read before the first call.

What are you replacing when you leave Frontify?

Frontify bundles three jobs, and most small teams use one or two of them. The first is brand guidelines as a living website, with logo, color and type rules and downloads embedded next to each rule. The second is the asset library: search, folders, metadata, and the files themselves. The third is the portal or share layer that partners, press and agencies use to get approved files.

Count what your team opened in Frontify last quarter. If it was mostly the library and the share links, a library tool covers it and the guidelines can live in a page or a PDF. If the guidelines site is what your partners rely on, start with the guidelines group. If both matter equally and you have more than 50 people logging in, the enterprise group is the honest comparison.

Which tool replaces Frontify's brand guidelines?

Lingo is the closest replacement for Frontify's brand guidelines among the tools with a public price. The ranking continues across the next two sections, grouped by job, lowest price first inside each group.

1Lingo: best for brand guidelines on a published price

Lingo puts brand guidelines and the asset library in the same product: a guide made of pages, with each logo, color or photo downloadable from the page where the rule sits. Pricing is a platform fee plus a price per editor, billed annually: Starter at $80 a month plus $16 per editor, Business at $160 plus $24 per editor, Enterprise on quote. Starter includes 50 consumers a month, the people who view and download without editing, and Business includes 100. Five editors on Starter cost $160 a month; if only two people edit and three only download, the same team pays $112.

Two other names come up in the same search. Corebook is a brand guidelines platform built around the same idea of a guide as a website; its pricing page could not be read on 2026-11-11, so it is not priced here. Zeroheight documents design systems for product teams rather than brand guidelines for marketing, and fits only if your Frontify use was mostly component documentation.

Which tools replace Frontify's asset library and portal?

Six tools replace the library and the portal at a published price, from $29 to $225 a month for five people. They are listed from the lowest monthly cost for five to the highest.

2Filecamp: best flat price with unlimited users

Filecamp charges by storage, not by seat: $29, $59 or $89 a month for 20, 50 or 100 GB, with unlimited users and custom branding on every plan and the same price on monthly or annual billing. Professional adds proofing and approval. For a team with a small library and many people who need access, it is the simplest bill in this guide.

3Playbook: best per-member price for visual browsing

Playbook is a visual library with a grid built for browsing images and video. Free gives 100 GB for one member, Pro costs $10 per member a month billed annually with 2 TB included, Team $20 per member with 3 TB and AI features, Enterprise on quote. Five members on Pro pay $50 a month, with storage growing by 1 TB per added member to 6 TB.

4Brault: best library, portal, review and delivery in one plan

Brault is a creative file management platform that gives a team one place to store, find, review and send its brand files, with a brand portal at the front. Plans: Free for 1 user; Pro $12 a month billed annually for individuals (2 TB); Growth $70 for teams (5 TB, 4 users included, $4 per extra user) (Pro $15 and Growth $85 month to month). Five people on Growth pay $74 a month.

Brault AI Search finds files by what is in them across 50+ formats, including RAW, PSD and AI files. Every brandspace has a brand portal at its own address, where members sign in and partners, press and clients request access. Review and approval sit on the file, with comments pinned to the frame on video. Brault Transfer (BTransfer) sends up to 250 GB on Growth from a branded download page, and Brault Boards track the status of each file next to the file. Written guidelines live in Brault Pages, which can be published as a web page. The honest limit: Brault has no dedicated brand-guidelines builder like Frontify's or Lingo's, and no template editor, so a team whose main Frontify job is the guidelines site should start with Lingo.

5Dash: best for distributing product assets with unlimited users

Dash is built for consumer brands that hand product images to retailers, resellers and press. Every plan has unlimited users, free onboarding and migration support; plans run from $109 to $589 a month on monthly billing in USD, with 10% off on annual billing, so Start up works out to about $98 a month. Start up includes 10 GB and 250 downloads a month, and the higher plans raise both.

6Air.inc: best for AI-assisted creative work on a small team

Air.inc is a creative operations platform with conversational search, boards and an AI agent that tags, renames and creates variants. Its plans: Free with 10 GB and up to 3 users, Starter at $100 a month billed annually with 200 GB and up to 5 users, Business at $900 a month with 2 TB and unlimited users, Enterprise on quote. Storage is separate from the monthly AI credits. A team of five fits Starter exactly; the sixth person moves the team to Business. The head-to-head is in Air vs Brault.

7Pics.io: best for keeping files in your own storage

Pics.io can run on its own storage or on storage you already pay for (it calls this bring your own storage), which suits teams that do not want to move the originals. Solo costs $100 a month for one user, monthly only; Micro costs $225 a month billed annually ($2,700 a year) for 10 or more users and 1 TB; Small $680 a month for 50 or more users and 3 TB; Enterprise on quote.

Which enterprise DAMs replace all of Frontify?

Bynder, Brandfolder and Canto replace the whole Frontify bundle, guidelines, library, portals and templates, and they sell it the same way Frontify does: by quote, with onboarding. They are the right comparison for a company with more than 50 people logging in, several brands, or a procurement process, and the wrong one for a team of five.

8Bynder: best enterprise peer with modular packages

Bynder builds a custom package around its core DAM, with modules for brand guidelines, templates and content distribution. There is no published price; Vendr's buyer data reports a median of about $43,200 a year, and Bynder's DAM Commerce package lists at $66,000 for 12 months on AWS Marketplace. The full breakdown is in Bynder alternatives.

9Brandfolder: best for teams already on Smartsheet

Brandfolder is Smartsheet's DAM, with brand portals, a guidelines product and analytics on how assets are used. The price comes from a demo; Vendr reports a median contract of about $24,999 a year. The other options for a Brandfolder buyer are in Brandfolder alternatives.

10Canto: best mid-market DAM with one public anchor price

Canto sizes its packages on team size and storage and quotes each one. The one public figure is its AWS Marketplace listing at $25,000 for 12 months with 2 TB and 5 power users, about $2,083 a month. Review, brand portals and templates sit in the middle and upper packages. More in Canto alternatives.

How does MAU billing change the cost for a small team?

Monthly active user billing counts everyone who logs in during a month, and on Frontify that includes external partners. Frontify's help center defines an MAU as a logged-in user who opens the space at least once in a calendar month; people who only view a portal or a guideline without logging in do not count.

Take a company with 5 people on staff who use the library every week, 2 freelancers who upload work, and 1 agency contact who downloads campaign files. On Frontify that is 8 MAU, priced inside whatever range the quote sets. On the published alternatives, the same eight people cost:

Checked on 2026-11-11 on each vendor's pricing page, USD. Per-member tools such as Playbook and Lingo depend on who uploads or edits; on Lingo, people who only view and download count as consumers inside the plan's monthly allowance.

The pattern holds beyond these eight people. A flat price with unlimited users wins when many people need access to a small library. A plan with users included and low-cost extras wins when the library is large and the team grows by a few people a year. A hard user cap is the one to watch: it turns the sixth or eleventh person into a plan change.

There is a second way to keep the count down. On Brault, a partner who only opens a share link or a transfer page needs no account, so the agency contact in the example could receive campaign files without being one of the eight.

When is Frontify still the right choice?

Frontify is still the right choice when the brand guidelines site is the product your organization buys and the asset library comes with it. That is the case for companies with several brands or markets, local teams that build materials from approved templates, and a brand team that measures how guidelines are used. It also fits when procurement prefers one vendor contract for guidelines, DAM and templates, with an account team and onboarding.

If two of those describe you, request the Frontify quote with a count of who will log in each month, and compare it with Bynder, Brandfolder and Canto rather than with the self-serve tools. If none of them do, the self-serve tools cover what you use.

How do you move off Frontify without losing anything?

Moving off Frontify takes about a quarter, and most of the risk is in the contract dates and the links that live outside the company. A checklist that works for any of the alternatives above:

1. Read the renewal date and notice period in the contract three months before renewal, and put the notice date in a calendar.
2. Count who logged in over the last six months, staff and partners separately. That number sizes the new plan.
3. Export the originals with their metadata: file names, tags, descriptions, usage rights and expiry dates. Ask the account team for a full export rather than downloading collections one by one.
4. List every link that leaves the company: guideline pages, portal URLs, embeds on your website and links in partner emails. Each one needs a new home or a redirect.
5. Import into the new tool and test search with 20 real queries your team ran last month. Fix the metadata gaps before people depend on it.
6. Run both tools for one month, then send the notice once the new library returns every file the team asked for.

Brault imports folders straight from Google Drive and OneDrive; files exported from Frontify upload to a library directly, and the brand portal replaces the old portal URL on your website footer.

Frequently asked questions

What is the best Frontify alternative for a small team?

It depends on which part of Frontify the team uses. For brand guidelines as a website, Lingo is the closest fit, with Starter at $80 a month plus $16 per editor billed annually ($160 a month for five editors). For a shared asset library with a brand portal, review and file delivery, Brault Growth costs $70 a month billed annually with 5 TB and 4 users included, so five people pay $74. For the full Frontify bundle at enterprise scale, Bynder, Brandfolder and Canto are the peers, all sold by quote. Prices checked on 2026-11-11.

Is there a free alternative to Frontify?

Yes. Brault Free ($0, 1 user, 2 GB) includes AI search, a brand portal, Boards and branded Brault Transfer; Playbook Free gives 100 GB for one member and three guests; Air Free gives 10 GB and up to 3 users. Lingo offers a 30-day trial of its Business plan instead of a free plan. Frontify itself lists no free plan or self-serve trial; the way in is a demo.

Which Frontify alternative has brand guidelines?

Lingo and Corebook are built around brand guidelines published as a website, the job Frontify is best known for, and Zeroheight covers design-system documentation. Among the asset libraries, Brault keeps written guidelines in Brault Pages, which can be published as a web page, but it has no dedicated guideline builder like Frontify or Lingo. Bynder, Brandfolder and Canto sell guidelines as part of their enterprise packages.

How many people count as users if freelancers and an agency use the library?

On Frontify, anyone who logs in during a month is a monthly active user, external partners included, so 5 staff, 2 freelancers and 1 agency contact are 8 MAU. On per-seat tools they are 8 seats; on Filecamp and Dash users are unlimited; on Brault Growth eight users cost $86 a month billed annually ($70 with 4 included, plus 4 at $4). Partners who only open a Brault share link or transfer page need no account.

How do I move my assets out of Frontify?

Start three months before the renewal date: read the notice period in the contract, export the original files with their metadata, list every guideline page and portal link that is shared outside the company, then import the files into the new tool and test search with 20 real queries. Run both tools in parallel for a month and send the notice once the new library holds everything the team searched for.

Key takeaways

• Frontify publishes no prices and bills monthly active users, external partners included; Vendr reports contracts from $13,776 to $63,062 a year, with a $42,000 median.
• Split Frontify into its jobs before comparing: guidelines (Lingo, Corebook), library and portal (Filecamp, Playbook, Brault, Dash, Air.inc, Pics.io), or the whole bundle at scale (Bynder, Brandfolder, Canto).
• A team of five pays $29 on Filecamp, $50 on Playbook, $74 on Brault Growth, about $98 on Dash, $100 on Air.inc, $160 on Lingo and $225 on Pics.io a month, on annual billing, checked on 2026-11-11.
• Count freelancers and agencies before choosing: unlimited-user plans, included users with low-cost extras and hard caps give very different bills at eight people.
• Brault Growth covers the library, brand portal, review and Brault Transfer for $70 a month with 5 TB and 4 users; it has no dedicated guidelines builder, so guideline-first teams should look at Lingo.

Want to see the library and the brand portal working with your own files before any call? Try Brault free.